Fashion Career Accelerator Entrepreneurship Program
What Will You Learn
· Tools and Concepts of Starting your own Business
· How to scale up and grow your business in any environment
· Marketing, Positioning and Differentiation of your product and services
· Pricing, how to attract more customer, developing a clear vision for your business
· Strategy to make a sustainable and profitable business model
· Selling through sales channels, ecommerce , MBO , EBO , Franchise
· Important numbers of your business and how to monitor
Who Can Participate
· Anyone who wish to set up business and are looking for guidance and mentoring
· Are stuck in their existing business and need guidance
· Are a boutique owner/ creative label owner and are looking to accelerate their career
· Are looking for alternative career and wish to start a business
· FCAEP is for Fashion and lifestyle entrepreneurs and start-ups in creative field of clothing and apparels
Program Structure And Curriculum
· Available Online
· Mentoring
· Complete handholding / mentorship will be provided in the course
Focal Point 1
· Introduction and objective of the course
· Leadership / Time management / Goals
· Ideas and opportunities
· Innovation and marketing
· Identifying ideal customers and target market
· Mapping market leaders / ideas
Focal Point 2
· Investments for lifestyle and fashion brands
· Value chain from Designers to Retailers
· Economics / Financial model and EBO Structure
· Target market , ideal customer, role of effective closing and communication
Focal Point 3
· Scaling of a Lifestyle and fashion brand
· Creating Digital Content, Communicating for fashion brands
· Strategy to beat Competition, Mapping
· Brand Categories and extensions to achieve your goals and identity
Focal Point 4
· Strategies to acquire a Customer
· Channel Partners
· Resources required
· Pricing and Costing
· Leveraging Digital Platforms for launching & Growing business
· Investment needed
· How to pitch presentations to Buyers
· Mastering Selling
Who can attend
Boutique Owners / Free lancers / Label Owners / Fashion Designers / Fashion Stylists / Any Creative person / Startup ( Anyone looking to start their Business )